Curious Cupid: Valentine’s 2023
We’ve got stats SO hot we might need to fan ourselves down with that bouquet of red roses you’re about to pick up on your way home from work…
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Keep Your Finger on The Pulse
Research you can look forward to reading. Each week, we'll bring you the latest insights from the OnePulse community, show you how other brands are using the platform, and provide how-to tips, so you can get the most out of your experience.
Big Game Reactions to Beverage Brand Ads
The Super Bowl has long been renowned for its brand exposure, and brands strive to be associated with it, as it offers a unique opportunity to reach a large, engaged audience. To capitalize on the new opportunity, many brands have turned to creative partnerships to stand out.
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How the Community Designed Their Newsletter
Dealing with creatives? Feeling unsure which to go for? We’ve been there …
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Using Likert Scale Questions in Your Pulse
This handy question type is perfect for measuring attitudes, opinions and behaviours with greater nuance than a yes/no answer, but also great for our Pulsers because it makes something potentially complex easy to understand.
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OnePulse Picks: The Best of CES
From smart cars to smart homes, we analyzed consumer reactions to see if the latest product innovations measure up to their electronic expectations.
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I resolve to understand my customers
By resolving to better understand your customers this year, you’ll be better positioned to improve your brand’s product development, enhance marketing efforts, and garner greater customer loyalty. Here are three easy steps to jumpstart your New Year goals.
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New New Normal
By: Candyd Casidsid When was the last time you asked your customers …
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All Pulsers Wanted From Christmas Ads Was…
Maybe you LOVE them as much as Buddy the Elf loves Christmas or hate hate hate loathe them entirely like the Grinch. Christmas TV ads are a pivotal part of British festive traditions and a strong signal that the oh-so-jolly season is fast approaching.
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Recession-Proof Research
Overcome slashed budgets and end-of-year scrambles with cost-effective consumer insights
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Tips for Writing Top-Notch Questions
Our Community Engagement team has written thousands of questions that keep our community coming back for more. We’ve compiled some best practices and tips to help you ace your Pulse!
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