What makes a marketing campaign actually stand out? In a world of scrollable sameness, we asked thousands of Brits and Americans which campaigns really caught their eye and why.

From what sparks spending to what’s missing in current campaigns, this blog unpacks the insights marketers need to shape Easter campaigns that resonate. Whether you’re planning promos, packaging, or messaging, now’s the time to move beyond the bunny.

☘️ St. Paddy’s, Shamrock Shakes, and Mummy Pig’s big news. See what Brits are saying.

🐣 Peeps Sweet Marshmallow Milk, Duo the Owl’s dramatic “death,” and the wildest egg experiment yet. See how consumers are reacting.

From Shamrock Shakes to Coca-Cola’s dairy debut, we dive into the latest marketing campaigns from the United Kingdom and United States.

See how consumers are reacting to this year’s Super Bowl commercials.

See how Brits are reacting to Valentine’s Day campaigns 2025! From IKEA’s meatball dinner to Adidas’ heart-themed trainers, find out what’s winning hearts, or missing the mark. Plus, trends on Pancake Day, Lidl’s pub, and more.

Discover essential market research tips to successfully launch a new product. Learn how to gather insights and make data-driven decisions.

See consumer reactions to Super Bowl teasers—Hellmann’s, Totino’s & More! Who’s winning so far? Find out now!

Valentine’s Day—romantic or just overpriced fluff? We asked 600 Brits, and opinions are split. While 30% celebrate, just as many ignore it, and 22% decide last-minute.

Dive into Super Bowl LIX with insights on game-day commercials, reactions, and halftime buzz. Discover what fans want, plus top brand highlights for 2025.

From political drama and royal health concerns to storms (upon storms!), we’ve captured how Brits reacted to the biggest stories of the year. Grab a cuppa and look back at 2024’s defining moments, OnePulse-style!

What defined 2024? At OnePulse, we tracked the highs, lows, and everything in between…

What’s cooking for Thanksgiving 2024? Get the trends and consumer insights shaping the feast!

Join us as we revisit iconic ads from the past decade and see if the 2024 campaign, The Gifting Hour, has lived up to the hype!

For Brits, Christmas adverts are more than just a marketing moment – they’re a beloved holiday tradition!

With Halloween just around the corner, it’s time to dive into the thrilling realm of Halloween marketing!

With the rise in brand collaborations, we explored what makes them work—or flop. We uncovered consumer insights on the most memorable brand partnerships, identified top-performing industries, and covered reactions to the latest brand collabs.

Are you ready for the 2024 Paris Olympics? This global spectacle is not just about the competitions but also an incredible opportunity for brands to get creative and connect with audiences worldwide through Olympic marketing.

Get ready for Summer! Engage young voters, address election barriers, and celebrate Pride. Stay updated with the latest marketing insights in the Marketing Pulse.

Explore the marketing takeaways from this month’s top campaigns across the UK and US, including Apple’s “Crush” ad, McDonald’s Mental Health initiative, and KFC’s summer campaign.

Explore the effectiveness of pet marketing campaigns from the UK and US, and learn how these insights can drive your marketing success.

n the world of brands, the conversation around female empowerment and gender equality is louder and clearer than ever before. Still, 71% of women don’t feel heard. On top of this, only 22% of women believe that brands understand their issues and challenges today.

Whether you’re a die-hard football fanatic or just in it for the halftime show and all those snacks, it’s widely known that the Super Bowl captures the interest of millions.

If you’re here because you’re trying to understand your customers better, then you’re exactly where you need to be! After all, half of consumers report feeling a strong connection to a brand that genuinely gets them.

As we stand on the brink of 2024, there’s one word on everyone’s lips – resolutions…

Before we call time on 2023, it’s time to stroll down memory lane and revisit the moments that made 2023 stand out…

Grab a cuppa (or a Baileys, given the season) and join us as we explore the highlights and the not-as-high-lights of the past twelve months…

Dive into our cauldron of insights and discover how Brits feel about Halloween this year!

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Some products are so ingrained into our everyday lives that we couldn’t imagine life without them. Take ketchup for instance: 92% of US consumers always have a bottle of the tangy red goodness in their fridge or pantry.

‘Tis the season to stay ahead of the competition. Yes, we’re talking about Christmas. In honor of Christmas in July, we’ve used the OnePulse platform to unwrap seven consumer insights to help you sleigh the holiday season.

From the MAX launch to Netflix’s password changes, recent developments have sparked discussions about viewer preferences and the ever-evolving streaming landscape. Our research dives into the minds of viewers, shedding light on the factors that shape their choices in streaming services.

Discover the latest AI consumer opinions, and gain insights into consumer’s experiences and concerns with artificial intelligence.

The wedding industry is long overdue for a shakeup. It’s time to move beyond the tired old traditions and create celebrations that truly reflect the happy couple.

Discover the exciting world of sports betting and its impact on American consumers. From Super Bowl to March Madness, OnePulse’s research uncovers the habits and attitudes of sports bettors, revealing the untapped potential of this rapidly growing market.

We’ve got stats SO hot we might need to fan ourselves down with that bouquet of red roses you’re about to pick up on your way home from work…

The Super Bowl has long been renowned for its brand exposure, and brands strive to be associated with it, as it offers a unique opportunity to reach a large, engaged audience. To capitalize on the new opportunity, many brands have turned to creative partnerships to stand out.

From smart cars to smart homes, we analyzed consumer reactions to see if the latest product innovations measure up to their electronic expectations.

Maybe you LOVE them as much as Buddy the Elf loves Christmas or hate hate hate loathe them entirely like the Grinch. Christmas TV ads are a pivotal part of British festive traditions and a strong signal that the oh-so-jolly season is fast approaching. 

Overcome slashed budgets and end-of-year scrambles with cost-effective consumer insights

Pawrents got 99 problems, but their furbabies’ costumes ain’t one. We’ve Pulsed over 1,000 pawrents to uncover how they’ll spend Halloween with their canine companions this year. Let’s dig in!

Consumers are seeking to up their green game, and increasingly gravitating towards innovative materials that reduce waste, and we’re just as curious about these innovative new trends as they are.

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