For Brits, Christmas adverts are more than just a marketing moment – they’re a beloved holiday tradition!
What defined 2024? At OnePulse, we tracked the highs, lows, and everything in between…
Dec 13, 2024
Discover the power of consumer insights in marketing. Learn what consumer insights are, their importance, and how to effectively use them to enhance your campaigns.
Master audience segmentation with best practices and tools. Learn strategies to refine your marketing efforts and connect with the right audience effectively.
Learn how to craft engaging surveys with these expert tips to boost response rates, improve participation, and get actionable insights.
Discover essential quantitative research questions for market insights, learn how to craft effective questions, and explore examples for data-driven decisions.
Dec 11, 2024
Discover tools and techniques to analyze your target audience effectively. Learn how to segment and engage with the right audience for better results.
What’s cooking for Thanksgiving 2024? Get the trends and consumer insights shaping the feast!
Nov 21, 2024
Join us as we revisit iconic ads from the past decade and see if the 2024 campaign, The Gifting Hour, has lived up to the hype!
Nov 13, 2024
With Halloween just around the corner, it’s time to dive into the thrilling realm of Halloween marketing!
Oct 15, 2024
Gaining insight into cider drinkers’ preferences helped Kingfisher reshape Peacock Cider’s rebrand to better connect with consumers.
Oct 03, 2024
OnePulse Labs is your backstage pass to shaping the platform! Share feature ideas, vote on suggestions, and explore our product roadmap to help improve your OnePulse experience.
Over the past few months, we’ve been working behind the scenes on new features and enhancements to make your research faster and easier. Here’s everything new and improved on the OnePulse platform.
Discover the latest updates on the OnePulse platform! From smart copy-and-paste features to the OnePule app redesign we’ve made it easier than ever to gather consumer insights.
Sep 27, 2024
With the rise in brand collaborations, we explored what makes them work—or flop. We uncovered consumer insights on the most memorable brand partnerships, identified top-performing industries, and covered reactions to the latest brand collabs.
Aug 30, 2024
Are you ready for the 2024 Paris Olympics? This global spectacle is not just about the competitions but also an incredible opportunity for brands to get creative and connect with audiences worldwide through Olympic marketing.
Jul 30, 2024
Get ready for Summer! Engage young voters, address election barriers, and celebrate Pride. Stay updated with the latest marketing insights in the Marketing Pulse.
Jun 26, 2024
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Jun 13, 2024
Explore the marketing takeaways from this month’s top campaigns across the UK and US, including Apple’s “Crush” ad, McDonald’s Mental Health initiative, and KFC’s summer campaign.
May 15, 2024
Explore the effectiveness of pet marketing campaigns from the UK and US, and learn how these insights can drive your marketing success.
Apr 29, 2024
n the world of brands, the conversation around female empowerment and gender equality is louder and clearer than ever before. Still, 71% of women don’t feel heard. On top of this, only 22% of women believe that brands understand their issues and challenges today.
Mar 06, 2024
For Brits, self-love means a holistic embrace of physical and mental well-being. Think about good personal hygiene, healthy lifestyle choices…
Feb 05, 2024
Whether you’re a die-hard football fanatic or just in it for the halftime show and all those snacks, it’s widely known that the Super Bowl captures the interest of millions.
Jan 22, 2024
To celebrate Community Management Appreciation Day, we’re sitting down for a chat with the expert pulling the strings, our Community Management Manager.
If you’re here because you’re trying to understand your customers better, then you’re exactly where you need to be! After all, half of consumers report feeling a strong connection to a brand that genuinely gets them.
Dec 20, 2023
As we stand on the brink of 2024, there’s one word on everyone’s lips – resolutions…
Dec 05, 2023
Before we call time on 2023, it’s time to stroll down memory lane and revisit the moments that made 2023 stand out…
Grab a cuppa (or a Baileys, given the season) and join us as we explore the highlights and the not-as-high-lights of the past twelve months…
As we inch closer to the holiday season, there’s one thing on our mind—food! Or maybe three, food, food and drinks! And what better way to complement the occasion than by raising a toast to celebrate the wins of our food and beverage partners.
Nov 17, 2023
If you ask two-thirds of Brits, they’ll confirm that as soon as November hits, it officially becomes socially acceptable for it to start snowing those festive ads…
Nov 03, 2023
Of the many hats I wear as the Content and Community Manager at OnePulse, ensuring the community’s finger stays on the Pulse (quite literally!) is one of my top priorities.
Oct 11, 2023
Dive into our cauldron of insights and discover how Brits feel about Halloween this year!
Sep 26, 2023
Sep 25, 2023
Sep 04, 2023
Our mobile-first approach isn’t just about cutting-edge technology. It’s about connecting you with consumers as they go about their daily lives whilst respecting their time and engaging in easy-to-understand conversations.
Aug 21, 2023
Some products are so ingrained into our everyday lives that we couldn’t imagine life without them. Take ketchup for instance: 92% of US consumers always have a bottle of the tangy red goodness in their fridge or pantry.
Aug 08, 2023
We can’t guarantee you’ll find the key to eternal bliss (because who has that?!) in this list, but we’re willing to bet there are some gems that’ll leave you thinking, “Why didn’t I think of that before?”.
Aug 07, 2023
Agencies make up more than a third of our client base (and we love them). Whether it’s creative, media, brand planning, or social, many agencies share one need: a self-service tool that delivers quick insights.
Aug 04, 2023
‘Tis the season to stay ahead of the competition. Yes, we’re talking about Christmas. In honor of Christmas in July, we’ve used the OnePulse platform to unwrap seven consumer insights to help you sleigh the holiday season.
Jul 25, 2023
Discover OnePulse’s AI-powered survey platform, transforming market research with real-time insights on a global scale. Trusted by top brands, it streamlines data collection and analysis for better decision-making.
Jul 24, 2023
Friends are like our personal life coaches, cheerleaders, and therapists, all rolled into one. Ahead of International Friendship Day, we reached out to the community and learned about their ultimate ride-or-die in life.
Jul 10, 2023
Jun 29, 2023
From the MAX launch to Netflix’s password changes, recent developments have sparked discussions about viewer preferences and the ever-evolving streaming landscape. Our research dives into the minds of viewers, shedding light on the factors that shape their choices in streaming services.
Discover the latest AI consumer opinions, and gain insights into consumer’s experiences and concerns with artificial intelligence.
Jun 08, 2023
We all know the internet is an incredible thing, regardless of your gender. It connects us with loved ones, entertains us, and gives us access to a world of information in just a few clicks. But let’s be honest: it’s not all sunshine and unicorns. It has its fair share of complexities and consequences, especially regarding health advice.
The wedding industry is long overdue for a shakeup. It’s time to move beyond the tired old traditions and create celebrations that truly reflect the happy couple.
May 01, 2023
We’ve been chit-chatting with our British community over the past few weeks and getting all the details about their plans, from celebrating our new King and Queen to tackling those home improvement projects they’ve put off for months to heading down to the beach for some fun in the sun (fingers crossed for sunny weather!).
Apr 28, 2023
The days are getting longer, the sun is shining brighter, and the birds are singing their hearts out. That can only mean one thing!? It’s officially SPRING!
Apr 11, 2023
We’ve all heard the saying, “never judge a book by its cover,” but when it comes to products on shelves, let’s be honest – we judge them by their packaging.
Mar 31, 2023
Discover the exciting world of sports betting and its impact on American consumers. From Super Bowl to March Madness, OnePulse’s research uncovers the habits and attitudes of sports bettors, revealing the untapped potential of this rapidly growing market.
Mar 27, 2023
Mar 22, 2023
Being a Pulser is fun, but it’s also powerful. Your opinions shape the brands you know and love, and it’s not only brands you’re shaping. You’ve made the OnePulse community into what it is today.
Mar 13, 2023
From *very* honest feedback on that unconventional seasonal range you’re trying to get the green light for to gauging the nation’s reaction to the latest Love Island scandal (we promise we won’t judge!). You’ve got the questions, and we’ve got all the answers to help you stay on the road to success.
Feb 27, 2023
We’ve got stats SO hot we might need to fan ourselves down with that bouquet of red roses you’re about to pick up on your way home from work…
Feb 10, 2023
The Super Bowl has long been renowned for its brand exposure, and brands strive to be associated with it, as it offers a unique opportunity to reach a large, engaged audience. To capitalize on the new opportunity, many brands have turned to creative partnerships to stand out.
Jan 29, 2023
This handy question type is perfect for measuring attitudes, opinions and behaviours with greater nuance than a yes/no answer, but also great for our Pulsers because it makes something potentially complex easy to understand.
Jan 23, 2023
From smart cars to smart homes, we analyzed consumer reactions to see if the latest product innovations measure up to their electronic expectations.
Jan 12, 2023
By resolving to better understand your customers this year, you’ll be better positioned to improve your brand’s product development, enhance marketing efforts, and garner greater customer loyalty. Here are three easy steps to jumpstart your New Year goals.
Dec 27, 2022
Maybe you LOVE them as much as Buddy the Elf loves Christmas or hate hate hate loathe them entirely like the Grinch. Christmas TV ads are a pivotal part of British festive traditions and a strong signal that the oh-so-jolly season is fast approaching.
Dec 15, 2022
Overcome slashed budgets and end-of-year scrambles with cost-effective consumer insights
Nov 29, 2022
Our Community Engagement team has written thousands of questions that keep our community coming back for more. We’ve compiled some best practices and tips to help you ace your Pulse!
Nov 22, 2022
Whether you use OnePulse for opinion polling, creative testing, concept validation, or simply to settle a debate, the first step is creating an engaging Pulse to get you actionable insights.
Pawrents got 99 problems, but their furbabies’ costumes ain’t one. We’ve Pulsed over 1,000 pawrents to uncover how they’ll spend Halloween with their canine companions this year. Let’s dig in!
Oct 27, 2022
Consumers are seeking to up their green game, and increasingly gravitating towards innovative materials that reduce waste, and we’re just as curious about these innovative new trends as they are.
Oct 17, 2022
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