OnePulse Community
by: Lois Fearne
Mar 13, 2023
4 min read

Your Voice Has Power

Being a Pulser is fun, but it’s also powerful. Your opinions shape the brands you know and love, and it’s not only brands you’re shaping. You’ve made the OnePulse community into what it is today.  

Are you ready to feel the power of being a Pulser? 💪

It’s not just about having fun (although that’s a pretty big part of it). It’s also about making a difference. Your opinions are influencing the brands you know and love, and even our Community Engagement team!

Before we dive into how you influence brands, we wanted to take a moment to celebrate some of the ways you’ve helped make our community a place where thousands come for a bit of escape from the daily grind.

💡You add an extra dose of fun to our Pulses by contributing to our Weekly Pulser Takeovers. Your burning questions on everything from the Premier League to the hottest pop culture trends are Pulsing the brains of many.

👀 The Unpopular Opinion series is a Pulser fave, and we can see why. Do you think pineapple belongs on pizza? Is Die Hard a Christmas movie or not? We Pulse your opinions to our community to see just how many people agree with you (or not!).

🤗 You share your nifty tips and tricks, from money-saving ideas to secret menu hacks at McDonald’s (seriously, ask for an espresso shot in your vanilla shake and thank the community later!). We love it so much, we even share your hacks on our social media to help the wider community

📧 Your feedback on our Monthly Pulse newsletter has been invaluable, and it’s helped us make some major improvements, like adding more bullet points (because who doesn’t love a good bullet point?), being more transparent about app updates (no secrets here!), and even shortening our subject lines. Want to know more? Click here to find out!

Impressive, right?! Now, let’s see how you influence the BIG-name brands. Cue the namedrops… 

From Mondo to Monzo

Mondo (now Monzo) was challenged over their right to trademark their name, and being a start-up, they didn’t want the hassle or expense of fighting it, so they opted for a new name instead.  After whittling down thousands of name suggestions from their team and communities on social media, they turned to you to help gather feedback on their top 10 names. Read more here

Behr Briskly Innovates

Behr Paint Company used to spend weeks going up and down local retail aisles collecting in-person consumer insights to test and validate new product concepts. Since partnering with OnePulse, they’ve turned their innovation pipeline on its head by reducing their product design timeline from several weeks to less than 24 hours, and it’s all thanks to you! 

M&S’s Canned Rebrand

Back in 2019, British retailer M&S hit the headlines after a member of the public accused them of “opening the floodgates” to other suggestive names when it launched the Pornstar Martini cantail. M&S turned to the OnePulse community to help them pick a new name for the passion fruit and vanilla vodka-based cocktail, and that’s how their Passion Star Martini cantail was born. Read more here!

Channel 4 Tuned Into Your Wisdom

British broadcaster Channel 4 often taps into the wisdom of the OnePulse community to help them shape their shows and future. They turn to the British community for their thoughts on everything from iconic shows revivals to TV contests to sensitive topics such as the Maltesers x Mothers Maternal campaign. Read more here!

Powerful Brands Powered by You

OnePulse is all about fun, and we promise you it’ll always be that way (we’re too cool 😎 for long boring surveys!). But trust us when we say your voice really does have power. So when Pulsing, we ask that you always answer honestly and to the best of your ability. If you’re ever unsure how to answer a Pulse, we recommend you check out these tips & tricks here!

Why wait to hear what your customer is thinking?