What started as a social media trend is becoming something bigger. We asked 500 American consumers what they think about dirty soda, functional ingredients, specialty drinks, and the future of soda.

May brought debate over AI’s growing influence, trust in public institutions, the future of competitive sport through the Enhanced Games, Spencer Pratt’s unexpected mayoral spotlight, and the social media-driven frenzy surrounding Swatch. Here’s how the OnePulse community responded to the stories shaping conversation across the US.

Everyone’s adding protein, probiotics and collagen to everything. But here’s the thing: most consumers don’t trust any of it. We surveyed UK and US shoppers to find out what’s really going on in functional food right now.

From Easter indulgence and high street frustrations to growing economic anxiety and returning childhood favourites, April’s biggest stories sparked strong reactions across the UK. This monthly snapshot captures how the OnePulse community responded in real time to the headlines shaping everyday conversation.

From space missions and ceasefire talks to coffee labels and TikTok scholarships, April reflected a month of uncertainty, adjustment, and changing priorities across the US.

How did the biggest stories of March land with people across the UK? This snapshot captures real-time reactions from the OnePulse community, covering everything from politics to everyday life.

Easter 2026 highlights a clear gap. Brands push bold, premium ideas, but UK shoppers prioritise value, quality, and price, choosing familiar eggs while remaining curious yet cautious about new innovations.

March captured a mix of rising costs, shifting habits, and cautious optimism. While markets showed some lift, concerns around the economy, housing, and everyday expenses stayed front of mind, shaping how people spend and plan.

Read about new flavors and products making their debut this spring, together with consumer reactions gathered from OnePulse.

What do mums really want for Mother’s Day? New OnePulse research reveals why thoughtful gestures, homemade gifts and time together matter more than novelty mugs.

How did people across the UK react to February’s biggest stories? This snapshot captures real-time responses from the OnePulse community on politics, sport, culture and everyday life.

February 2026 was loud, layered, and fast-moving. As winter routines returned, headlines stretched from the Grammys and the Super Bowl to Big Tech on trial, healthcare costs in the spotlight, and debates around leadership and trust.

January 2026 didn’t offer a soft reset for the US. From deep winter weather and rising bills to political flashpoints, pop culture moments, and everyday financial strain, this snapshot reflects how people reacted as routines kicked back in and pressure built. All insights are drawn from real-time responses shared by the OnePulse community as the month unfolded.

January 2026 opened with snow, screen debates, money worries and familiar scepticism. From weather disruptions to policy promises and comfort TV, this snapshot captures how people across the UK reacted as the year got underway. All insights are drawn from real-time responses shared as the stories broke.

Here’s how Americans plan to watch the game, snack through it, and scroll between plays this Super Bowl.

We asked 500 Americans what they want from Super Bowl advertising in 2026 and captured early reactions to teaser ads.

Small gestures can work. But only when they feel aligned, intentional, and real. The freebie isn’t the point, the why behind it is.

Built from hundreds of real-time Pulses, this 2025 review reflects how Americans responded to the moments that defined the year.

In 2025, we asked thousands of people across the UK, every day, what they thought about the news. From rising prices and workplace debates to viral moments and cultural flashpoints, this Pulsing Review tracks real public opinion month by month, showing how Britain reacted as the headlines unfolded.

What’s got everyone talking in November? From Taco Bell’s aquamarine pie to Jell-O’s wobbly molds, Mr. Pibb’s grand return, and Samuel Adams’ boozy brew, we asked 1,000+ Americans for their real reactions.

What Brits really think of this year’s Christmas ads, from John Lewis to Asda and more! Scroll down to sign up for free insights.

Does the 2025 John Lewis Christmas advert ‘Where Love Lives’ live up to the hype? Read the blog to find out!

How are Americans feeling, spending, and celebrating this Thanksgiving? We asked 1,000 consumers and uncovered key insights on mood, plans, budgets, and Black Friday plans.

It’s beginning to look a lot like time for the Christmas adverts once again…

From Snickers to State Farm, OnePulse surveyed 1,000+ Americans to see which 2025 NFL ads scored with fans and which ones fumbled.

UK supermarkets are moving beyond price tags and promotions, experimenting with loyalty perks, community initiatives, and cause-driven campaigns. It’s a shift that shows marketing isn’t just about filling trolleys — it’s about building trust and long-term loyalty.

Discover Halloween 2025 consumer trends in the US — from early planners to last-minute shoppers, spending habits, top costumes, and the brands owning spooky season.

Discover how Brits are prepping for Christmas 2025: from budgeting and shopping habits, loyalty stacking, and marketing tactics you need now.

🥒 Pickle ramen, red wine salt & proffee. Here’s what consumers really think.

Nostalgia is everywhere in marketing right now. But are consumers connecting or tuning out? We surveyed over 1,000 Americans to see what’s working and what’s not.

Influencer marketing in 2025 is facing a trust crisis. Discover what consumers want now and how your brand can build credibility.

What makes a new product actually stand out? In a world of scrollable sameness, we asked thousands of Brits and Americans which products really caught their eye and why.

What makes a marketing campaign actually stand out? In a world of scrollable sameness, we asked thousands of Brits and Americans which campaigns really caught their eye and why.

From what sparks spending to what’s missing in current campaigns, this blog unpacks the insights marketers need to shape Easter campaigns that resonate. Whether you’re planning promos, packaging, or messaging, now’s the time to move beyond the bunny.

☘️ St. Paddy’s, Shamrock Shakes, and Mummy Pig’s big news. See what Brits are saying.

🐣 Peeps Sweet Marshmallow Milk, Duo the Owl’s dramatic “death,” and the wildest egg experiment yet. See how consumers are reacting.

From Shamrock Shakes to Coca-Cola’s dairy debut, we dive into the latest marketing campaigns from the United Kingdom and United States.

See how consumers are reacting to this year’s Super Bowl commercials.

See how Brits are reacting to Valentine’s Day campaigns 2025! From IKEA’s meatball dinner to Adidas’ heart-themed trainers, find out what’s winning hearts, or missing the mark. Plus, trends on Pancake Day, Lidl’s pub, and more.

Discover essential market research tips to successfully launch a new product. Learn how to gather insights and make data-driven decisions.

See consumer reactions to Super Bowl teasers—Hellmann’s, Totino’s & More! Who’s winning so far? Find out now!

Valentine’s Day—romantic or just overpriced fluff? We asked 600 Brits, and opinions are split. While 30% celebrate, just as many ignore it, and 22% decide last-minute.

Dive into Super Bowl LIX with insights on game-day commercials, reactions, and halftime buzz. Discover what fans want, plus top brand highlights for 2025.

From political drama and royal health concerns to storms (upon storms!), we’ve captured how Brits reacted to the biggest stories of the year. Grab a cuppa and look back at 2024’s defining moments, OnePulse-style!

What defined 2024? At OnePulse, we tracked the highs, lows, and everything in between…

What’s cooking for Thanksgiving 2024? Get the trends and consumer insights shaping the feast!

Join us as we revisit iconic ads from the past decade and see if the 2024 campaign, The Gifting Hour, has lived up to the hype!

For Brits, Christmas adverts are more than just a marketing moment – they’re a beloved holiday tradition!

With Halloween just around the corner, it’s time to dive into the thrilling realm of Halloween marketing!

With the rise in brand collaborations, we explored what makes them work—or flop. We uncovered consumer insights on the most memorable brand partnerships, identified top-performing industries, and covered reactions to the latest brand collabs.

Are you ready for the 2024 Paris Olympics? This global spectacle is not just about the competitions but also an incredible opportunity for brands to get creative and connect with audiences worldwide through Olympic marketing.

Get ready for Summer! Engage young voters, address election barriers, and celebrate Pride. Stay updated with the latest marketing insights in the Marketing Pulse.

Explore the marketing takeaways from this month’s top campaigns across the UK and US, including Apple’s “Crush” ad, McDonald’s Mental Health initiative, and KFC’s summer campaign.

Explore the effectiveness of pet marketing campaigns from the UK and US, and learn how these insights can drive your marketing success.

n the world of brands, the conversation around female empowerment and gender equality is louder and clearer than ever before. Still, 71% of women don’t feel heard. On top of this, only 22% of women believe that brands understand their issues and challenges today.

Whether you’re a die-hard football fanatic or just in it for the halftime show and all those snacks, it’s widely known that the Super Bowl captures the interest of millions.

If you’re here because you’re trying to understand your customers better, then you’re exactly where you need to be! After all, half of consumers report feeling a strong connection to a brand that genuinely gets them.

As we stand on the brink of 2024, there’s one word on everyone’s lips – resolutions…

Before we call time on 2023, it’s time to stroll down memory lane and revisit the moments that made 2023 stand out…

Grab a cuppa (or a Baileys, given the season) and join us as we explore the highlights and the not-as-high-lights of the past twelve months…

Dive into our cauldron of insights and discover how Brits feel about Halloween this year!

Some products are so ingrained into our everyday lives that we couldn’t imagine life without them. Take ketchup for instance: 92% of US consumers always have a bottle of the tangy red goodness in their fridge or pantry.

‘Tis the season to stay ahead of the competition. Yes, we’re talking about Christmas. In honor of Christmas in July, we’ve used the OnePulse platform to unwrap seven consumer insights to help you sleigh the holiday season.

From the MAX launch to Netflix’s password changes, recent developments have sparked discussions about viewer preferences and the ever-evolving streaming landscape. Our research dives into the minds of viewers, shedding light on the factors that shape their choices in streaming services.

Discover the latest AI consumer opinions, and gain insights into consumer’s experiences and concerns with artificial intelligence.

The wedding industry is long overdue for a shakeup. It’s time to move beyond the tired old traditions and create celebrations that truly reflect the happy couple.

Discover the exciting world of sports betting and its impact on American consumers. From Super Bowl to March Madness, OnePulse’s research uncovers the habits and attitudes of sports bettors, revealing the untapped potential of this rapidly growing market.

We’ve got stats SO hot we might need to fan ourselves down with that bouquet of red roses you’re about to pick up on your way home from work…

The Super Bowl has long been renowned for its brand exposure, and brands strive to be associated with it, as it offers a unique opportunity to reach a large, engaged audience. To capitalize on the new opportunity, many brands have turned to creative partnerships to stand out.

From smart cars to smart homes, we analyzed consumer reactions to see if the latest product innovations measure up to their electronic expectations.

Maybe you LOVE them as much as Buddy the Elf loves Christmas or hate hate hate loathe them entirely like the Grinch. Christmas TV ads are a pivotal part of British festive traditions and a strong signal that the oh-so-jolly season is fast approaching. 

Overcome slashed budgets and end-of-year scrambles with cost-effective consumer insights

Pawrents got 99 problems, but their furbabies’ costumes ain’t one. We’ve Pulsed over 1,000 pawrents to uncover how they’ll spend Halloween with their canine companions this year. Let’s dig in!

Consumers are seeking to up their green game, and increasingly gravitating towards innovative materials that reduce waste, and we’re just as curious about these innovative new trends as they are.

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