by: Lois Fearne
Oct 11, 2023
4 min read

Work Smarter. Not Harder.

Of the many hats I wear as the Content and Community Manager at OnePulse, ensuring the community’s finger stays on the Pulse (quite literally!) is one of my top priorities.

Of the many hats I wear as the Content and Community Manager at OnePulse, ensuring the community’s finger stays on the Pulse (quite literally!) is one of my top priorities.

For many Pulsers (aka respondents), OnePulse is more than “just another survey app.” It’s a no-judgement zone where they turn to stay informed on the world around them, share their opinion, and pick up some pocket money. 28% even rely on their daily dose of Pulses as their go-to news source! Who would’ve thought, right?

But you might be wondering, how does this benefit me?

Well, thanks to this active engagement model, we’ve got industry-beating response rates, so you get the insights you need at lightning speed. And combined with recent platform enhancements that seamlessly blend the power of machine learning with the wisdom of the community, you’re going to be seriously levelling up your insight game! 

Trust me, I got early access to these enhancements, and it’s turned Pulsing and stat-crunching into a total breeze. And I’m willing to bet it’ll do the same for you. Let me explain a little more…

Draft a Pulse within…seconds 🤯

Pulsing about the news has always been our jam, but keeping up with Taylor Swift’s love life and the ever-changing political landscape while juggling various tasks can be challenging. But fret not! Now, all it takes is reading a news story and jotting a quick summary in the research objective box. And literally like magic, a Pulse on the topic appears, ready to gather those juicy insights!

Delve into the nitty gritty and uncover insight gems 💎

So, the platform drafts your Pulse, the community weighs in, and now you’re wondering, “What’s next?” No need to ponder anymore! Just tap ‘Suggest Follow-Up Suggestions’ on any closed Pulse, and voila! Based on your initial results, the platform puts on its thinking cap and generates a fresh Pulse for you to dive deeper into the minds of Pulsers.

But here’s where the real magic happens…

Sit back and let your research analyst do the heavy lifting 📊

Stats can be overwhelming, and diving into open-text analysis can be daunting (I get it; I sometimes used to shy away from them in our news Pulses, too!). But guess what? We all now have our very own research analysis sidekick, ready to lend a hand at our beck and call. Think of them as the Robin to your Batman, breaking down all those data points into easy-to-digest summaries in minutes.

After all, it’s about working smarter, not harder, right? 💡

And look, while our enhanced platform is undeniably powerful, the human touch still (and will always) remain invaluable. So, before hitting send on any AI-generated Pulse, here are two golden rules I always follow:

1. Give your Pulse a gut check

As tempting as it may be to generate your Pulse and immediately hit send, I’d suggest giving it a quick once-over and following your instincts. Imagine you’re on the receiving end of your Pulse – if it makes perfect sense to you, it’s likely good to go. But if there’s even a tiny inkling of confusion, take the time to make necessary edits. After all, human judgement is crucial in crafting a Pulse that genuinely resonates with the community.

2. Check it once. Check it twice! 

Generative AI is a powerful tool, but like any evolving technology, it’s constantly learning and fine-tuning its skills. So, it’s wise to double-check and ensure everything generated aligns perfectly.

  • Check the answer types: While generative AI is proficient, reviewing the generated answer types is always a good practice.
  • Toggle on comments: Comments can be a fantastic way to gather additional insights and context from the community. So, remember to toggle them on to add value to your Pulse.
  • “None of these” answer options: Sometimes, none of the generated answer options will hit the mark with everyone. That’s where the “none of these” option comes to the rescue. It allows Pulsers to express that none of the provided answers fit their perspective, ensuring you get the most accurate insights.

Log into the OnePulse platform and explore these features… and more 🌎 👀

Why wait to hear what your customer is thinking?