Built from hundreds of real-time Pulses, this 2025 review reflects how Americans responded to the moments that defined the year.

In 2025, we asked thousands of people across the UK, every day, what they thought about the news. From rising prices and workplace debates to viral moments and cultural flashpoints, this Pulsing Review tracks real public opinion month by month, showing how Britain reacted as the headlines unfolded.

What’s got everyone talking in November? From Taco Bell’s aquamarine pie to Jell-O’s wobbly molds, Mr. Pibb’s grand return, and Samuel Adams’ boozy brew, we asked 1,000+ Americans for their real reactions.

What Brits really think of this year’s Christmas ads, from John Lewis to Asda and more! Scroll down to sign up for free insights.

Does the 2025 John Lewis Christmas advert ‘Where Love Lives’ live up to the hype? Read the blog to find out!

How are Americans feeling, spending, and celebrating this Thanksgiving? We asked 1,000 consumers and uncovered key insights on mood, plans, budgets, and Black Friday plans.

It’s beginning to look a lot like time for the Christmas adverts once again…

From Snickers to State Farm, OnePulse surveyed 1,000+ Americans to see which 2025 NFL ads scored with fans and which ones fumbled.

UK supermarkets are moving beyond price tags and promotions, experimenting with loyalty perks, community initiatives, and cause-driven campaigns. It’s a shift that shows marketing isn’t just about filling trolleys — it’s about building trust and long-term loyalty.

Discover Halloween 2025 consumer trends in the US — from early planners to last-minute shoppers, spending habits, top costumes, and the brands owning spooky season.