Turns out ‘I don’t believe in any of this’ is doing a lot of heavy lifting. New survey data on astrology, star signs, and the Lion’s Gate Portal.

A real-time snapshot of US public opinion in July 2026, from summer heat and lettuce scares to rising tech prices and soccer fever. See what 800 Americans think…

Ranch is gaining attention in the UK. We asked 500 Brits how they would have it, what stops them from buying it and which bottle they’d grab.

Christmas in July is here, but many shoppers are still paying off last Christmas. Discover how Christmas debt, spending, and budgeting compare across the UK and US.

Back-to-school shopping starts early, with parents planning to spend hundreds per child. We asked 1,000 parents across the US and UK where they shop, which deals catch their attention and what pressures they face.

A real-time snapshot of US public opinion in June 2026, covering politics, culture, the World Cup, UFO news, housing, consumer trends, and the moments that got Americans talking.

From ad-break attention to match-day spending. UK viewers are far more likely to reach for their phones during breaks, while US consumers spend more freely once the game is on.

A rare red heat warning, a change at the top of the Labour Party, and the World Cup kicking off, June 2026 had no shortage of big moments. Here’s how the UK reacted in real time, straight from the OnePulse community.

The Toy Story 5 brand partnerships aren’t random. From Kellogg’s to AT&T, every deal reflects something Disney knew about their audience before signing. Here’s what the data says.

From the bright pink football boots trend to campaigns from Adidas, Nike and Jeep, we asked American consumers what they think.