Mike Billingsley

Why real human responses still matter in research

AI can predict what people might say. The real question is how often you still need to ask them anyway. At OnePulse, real people keep the research current, and AI helps us make more of what they tell us.

Lois Fearne

Supermarket Christmas Ads 2026: M&S tipped to win, but 57% of shoppers want prices cut instead

M&S is tipped to win the supermarket Christmas ads 2026 crown, but 57% of UK shoppers would rather supermarkets cut ad spend and lower prices.