May brought debate over politics, public services, a record-breaking heatwave and everyday life. This snapshot captures how the OnePulse community responded to the stories shaping conversation across the UK.

From the bright pink football boots trend to campaigns from Adidas, Nike and Jeep, we asked American consumers what they think.

What started as a social media trend is becoming something bigger. We asked 500 American consumers what they think about dirty soda, functional ingredients, specialty drinks, and the future of soda.

May brought debate over AI’s growing influence, trust in public institutions, the future of competitive sport through the Enhanced Games, Spencer Pratt’s unexpected mayoral spotlight, and the social media-driven frenzy surrounding Swatch. Here’s how the OnePulse community responded to the stories shaping conversation across the US.

Everyone’s adding protein, probiotics and collagen to everything. But here’s the thing: most consumers don’t trust any of it. We surveyed UK and US shoppers to find out what’s really going on in functional food right now.

From Easter indulgence and high street frustrations to growing economic anxiety and returning childhood favourites, April’s biggest stories sparked strong reactions across the UK. This monthly snapshot captures how the OnePulse community responded in real time to the headlines shaping everyday conversation.

From space missions and ceasefire talks to coffee labels and TikTok scholarships, April reflected a month of uncertainty, adjustment, and changing priorities across the US.

How did the biggest stories of March land with people across the UK? This snapshot captures real-time reactions from the OnePulse community, covering everything from politics to everyday life.

Easter 2026 highlights a clear gap. Brands push bold, premium ideas, but UK shoppers prioritise value, quality, and price, choosing familiar eggs while remaining curious yet cautious about new innovations.

March captured a mix of rising costs, shifting habits, and cautious optimism. While markets showed some lift, concerns around the economy, housing, and everyday expenses stayed front of mind, shaping how people spend and plan.