AI can predict what people might say. The real question is how often you still need to ask them anyway. At OnePulse, real people keep the research current, and AI helps us make more of what they tell us.

Fall is back. Pumpkin spice is back. But over half of PSL drinkers are looking elsewhere this year.

DINKWAD, aka dual income, no kids, with a dog. We rounded up 250 of them for a chat about their favourite subject: their dog.

Searches for “cortado” are at an all-time high. We wanted to know whether Americans were just Googling it, or actually drinking it.

A new Prime Minister, World Cup heartbreak, and record heat and drought. July 2026 had plenty to talk about. Here’s how the UK reacted in real time, straight from the OnePulse community.

Turns out ‘I don’t believe in any of this’ is doing a lot of heavy lifting. New survey data on astrology, star signs, and the Lion’s Gate Portal.

A real-time snapshot of US public opinion in July 2026, from summer heat and lettuce scares to rising tech prices and soccer fever. See what 800 Americans think…

Ranch is gaining attention in the UK. We asked 500 Brits how they would have it, what stops them from buying it and which bottle they’d grab.

Christmas in July is here, but many shoppers are still paying off last Christmas. Discover how Christmas debt, spending, and budgeting compare across the UK and US.

Back-to-school shopping starts early, with parents planning to spend hundreds per child. We asked 1,000 parents across the US and UK where they shop, which deals catch their attention and what pressures they face.