AI can predict what people might say. The real question is how often you still need to ask them anyway. At OnePulse, real people keep the research current, and AI helps us make more of what they tell us.

John Lewis Christmas ad 2026 reactions: Brits rate Gloria and Pickles 3.8/5. Fewer tears, more magic, a scene-stealing toy dog, and a message that hits home for the 85% of Brits who’ve given cash instead of a gift.

The John Lewis Christmas ad 2026 is almost here, and 40% of Brits expect it to make them cry. But only 9% actually want tears. See what the nation predicts, what it really wants, and which John Lewis ad still reigns supreme.

Our Christmas ad tracker 2026 rates every UK supermarket Christmas ad within hours of launch. See how UK viewers rated each one, who’s leading the league table, and how the results compare with what Brits predicted before the ads dropped.

M&S is tipped to win the supermarket Christmas ads 2026 crown, but 57% of UK shoppers would rather supermarkets cut ad spend and lower prices.

A fifth summer heatwave, a solar eclipse, and Andy Burnham tightening the rules on everything from vape shops to subscriptions. Here’s how the UK reacted in real time, straight from the OnePulse community.

From electric air taxis and the AI boom to national debt, mail-in voting, Myspace and Dolly Parton, here’s what Americans made of August 2026.

Fall is back. Pumpkin spice is back. But over half of PSL drinkers are looking elsewhere this year.

DINKWAD, aka dual income, no kids, with a dog. We rounded up 250 of them for a chat about their favourite subject: their dog.

Searches for “cortado” are at an all-time high. We wanted to know whether Americans were just Googling it, or actually drinking it.