Small gestures can work. But only when they feel aligned, intentional, and real. The freebie isn’t the point, the why behind it is.

January 2026 opened with snow, screen debates, money worries and familiar scepticism. From weather disruptions to policy promises and comfort TV, this snapshot captures how people across the UK reacted as the year got underway. All insights are drawn from real-time responses shared as the stories broke.

Here’s how Americans plan to watch the game, snack through it, and scroll between plays this Super Bowl.

We asked 500 Americans what they want from Super Bowl advertising in 2026 and captured early reactions to teaser ads.

Built from hundreds of real-time Pulses, this 2025 review reflects how Americans responded to the moments that defined the year.

In 2025, we asked thousands of people across the UK, every day, what they thought about the news. From rising prices and workplace debates to viral moments and cultural flashpoints, this Pulsing Review tracks real public opinion month by month, showing how Britain reacted as the headlines unfolded.

What’s got everyone talking in November? From Taco Bell’s aquamarine pie to Jell-O’s wobbly molds, Mr. Pibb’s grand return, and Samuel Adams’ boozy brew, we asked 1,000+ Americans for their real reactions.

What Brits really think of this year’s Christmas ads, from John Lewis to Asda and more! Scroll down to sign up for free insights.

Does the 2025 John Lewis Christmas advert ‘Where Love Lives’ live up to the hype? Read the blog to find out!

How are Americans feeling, spending, and celebrating this Thanksgiving? We asked 1,000 consumers and uncovered key insights on mood, plans, budgets, and Black Friday plans.