Easter 2026 highlights a clear gap. Brands push bold, premium ideas, but UK shoppers prioritise value, quality, and price, choosing familiar eggs while remaining curious yet cautious about new innovations.

March captured a mix of rising costs, shifting habits, and cautious optimism. While markets showed some lift, concerns around the economy, housing, and everyday expenses stayed front of mind, shaping how people spend and plan.

Read about new flavors and products making their debut this spring, together with consumer reactions gathered from OnePulse.

What do mums really want for Mother’s Day? New OnePulse research reveals why thoughtful gestures, homemade gifts and time together matter more than novelty mugs.

How did people across the UK react to February’s biggest stories? This snapshot captures real-time responses from the OnePulse community on politics, sport, culture and everyday life.

February 2026 was loud, layered, and fast-moving. As winter routines returned, headlines stretched from the Grammys and the Super Bowl to Big Tech on trial, healthcare costs in the spotlight, and debates around leadership and trust.

January 2026 didn’t offer a soft reset for the US. From deep winter weather and rising bills to political flashpoints, pop culture moments, and everyday financial strain, this snapshot reflects how people reacted as routines kicked back in and pressure built. All insights are drawn from real-time responses shared by the OnePulse community as the month unfolded.

January 2026 opened with snow, screen debates, money worries and familiar scepticism. From weather disruptions to policy promises and comfort TV, this snapshot captures how people across the UK reacted as the year got underway. All insights are drawn from real-time responses shared as the stories broke.

Here’s how Americans plan to watch the game, snack through it, and scroll between plays this Super Bowl.

We asked 500 Americans what they want from Super Bowl advertising in 2026 and captured early reactions to teaser ads.