From ad-break attention to match-day spending. UK viewers are far more likely to reach for their phones during breaks, while US consumers spend more freely once the game is on.

A rare red heat warning, a change at the top of the Labour Party, and the World Cup kicking off, June 2026 had no shortage of big moments. Here’s how the UK reacted in real time, straight from the OnePulse community.

The Toy Story 5 brand partnerships aren’t random. From Kellogg’s to AT&T, every deal reflects something Disney knew about their audience before signing. Here’s what the data says.

From the bright pink football boots trend to campaigns from Adidas, Nike and Jeep, we asked American consumers what they think.

What started as a social media trend is becoming something bigger. We asked 500 American consumers what they think about dirty soda, functional ingredients, specialty drinks, and the future of soda.

May brought debate over AI’s growing influence, trust in public institutions, the future of competitive sport through the Enhanced Games, Spencer Pratt’s unexpected mayoral spotlight, and the social media-driven frenzy surrounding Swatch. Here’s how the OnePulse community responded to the stories shaping conversation across the US.

Everyone’s adding protein, probiotics and collagen to everything. But here’s the thing: most consumers don’t trust any of it. We surveyed UK and US shoppers to find out what’s really going on in functional food right now.

May brought debate over politics, public services, a record-breaking heatwave and everyday life. This snapshot captures how the OnePulse community responded to the stories shaping conversation across the UK.

From Easter indulgence and high street frustrations to growing economic anxiety and returning childhood favourites, April’s biggest stories sparked strong reactions across the UK. This monthly snapshot captures how the OnePulse community responded in real time to the headlines shaping everyday conversation.

From space missions and ceasefire talks to coffee labels and TikTok scholarships, April reflected a month of uncertainty, adjustment, and changing priorities across the US.