Industry Insights

2025 in Review: What Americans really thought about the year’s biggest stories

Built from hundreds of real-time Pulses, this 2025 review reflects how Americans responded to the moments that defined the year.

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Industry Insights

2025 in Review: What Britain really thought about the year’s biggest stories

In 2025, we asked thousands of people across the UK, every day, what they thought about the news. From rising prices and workplace debates to viral moments and cultural flashpoints, this Pulsing Review tracks real public opinion month by month, showing how Britain reacted as the headlines unfolded.

Dec 17, 2025
A collage featuring several 2025 food and drink products, including green JELL-O lime molds, an orange JELL-O mold, a red cranberry-style JELL-O can mold, Taco Bell’s Baja Blast Pie and pie box, a copper Samuel Adams Utopias bottle, Heinz leftover gravy and two Mr. Pibb bottles against a lightning-themed background.
Industry Insights

The Marketing Pulse: November food & drink launches 2025

What’s got everyone talking in November? From Taco Bell’s aquamarine pie to Jell-O’s wobbly molds, Mr. Pibb’s grand return, and Samuel Adams’ boozy brew, we asked 1,000+ Americans for their real reactions.

Nov 21, 2025
Industry Insights

The Monthly Pulse Newsletter: Christmas ads 2025

What Brits really think of this year’s Christmas ads, from John Lewis to Asda and more! Scroll down to sign up for free insights.

Nov 12, 2025
Heartwarming Christmas advert scenes showing a father and son through the years — from childhood to adulthood. The dad unwraps a present labeled “Dad :)” and decorates a glowing Christmas tree, while emotional moments of hugs and festive gatherings capture the spirit of family, love, and connection. Perfect imagery for holiday marketing campaigns about family bonds and meaningful Christmas moments.
Industry Insights

John Lewis Christmas Advert 2025 : Where Love Lives

Does the 2025 John Lewis Christmas advert ‘Where Love Lives’ live up to the hype? Read the blog to find out!

Nov 04, 2025
A collage of Thanksgiving-themed images, including pumpkins, a festive wreath, a dinner gathering, autumn leaves, and a large yellow 'SALE' sign.
Industry Insights

The Marketing Pulse: Thanksgiving mood, plans and spending (2025)

How are Americans feeling, spending, and celebrating this Thanksgiving? We asked 1,000 consumers and uncovered key insights on mood, plans, budgets, and Black Friday plans.

Nov 03, 2025
A festive collage showing Christmas decorations and traditions: a Christmas tree adorned with gold ribbons, ornaments, and candy canes; wrapped presents beneath the tree; a person hanging a green wreath with a red bow; gingerbread cookies and a rolling pin on a baking tray; a wooden rocking horse ornament; and gifts wrapped in brown paper and green ribbon under a tree.
Industry Insights

The Marketing Pulse: Christmas adverts 2025

It’s beginning to look a lot like time for the Christmas adverts once again…

Oct 22, 2025
Collage showing NFL fans, football, Snickers bars, Little Caesars pizza, Sprite bottle, and football field — highlights from 2025 NFL campaign reactions.
Industry Insights

The Marketing Pulse: NFL campaign reactions 2025

From Snickers to State Farm, OnePulse surveyed 1,000+ Americans to see which 2025 NFL ads scored with fans and which ones fumbled.

Sep 30, 2025
Industry Insights

The Marketing Pulse: UK supermarkets supporting shoppers beyond the till

UK supermarkets are moving beyond price tags and promotions, experimenting with loyalty perks, community initiatives, and cause-driven campaigns. It’s a shift that shows marketing isn’t just about filling trolleys — it’s about building trust and long-term loyalty.

Sep 26, 2025
Collage of Halloween
Industry Insights

The Marketing Pulse: How America is planning, spending & shopping for Halloween 2025

Discover Halloween 2025 consumer trends in the US — from early planners to last-minute shoppers, spending habits, top costumes, and the brands owning spooky season.

Sep 02, 2025
Christmas flat lay collage featuring hands tying a red ribbon on a fir wreath, three dogs sitting by a decorated Christmas tree, festive front door wreath with pinecones and cinnamon sticks, boxed colorful baubles, wrapped presents labeled with country names like France and Italy, and a decorated Christmas tree with dried oranges and baubles.
Industry Insights

The Marketing Pulse: How UK consumers are thinking about Christmas 2025 (and what brands can learn)

Discover how Brits are prepping for Christmas 2025: from budgeting and shopping habits, loyalty stacking, and marketing tactics you need now.

Jul 15, 2025