Discover Halloween 2025 consumer trends in the US — from early planners to last-minute shoppers, spending habits, top costumes, and the brands owning spooky season.

Check if your creative really lands. Run a simplicity test with OnePulse to see if your campaign messaging is clear, memorable, and ready to launch.

Discover how Brits are prepping for Christmas 2025: from budgeting and shopping habits, loyalty stacking, and marketing tactics you need now.

🥒 Pickle ramen, red wine salt & proffee. Here’s what consumers really think.

🥪 Pudding or posh sarnie? Brits weigh in. Plus what’s going on with Aldeh and the shift in influencer trust? Get the insights here!

Nostalgia is everywhere in marketing right now. But are consumers connecting or tuning out? We surveyed over 1,000 Americans to see what’s working and what’s not.

Influencer marketing in 2025 is facing a trust crisis. Discover what consumers want now and how your brand can build credibility.

What makes a new product actually stand out? In a world of scrollable sameness, we asked thousands of Brits and Americans which products really caught their eye and why.

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Discover the latest updates on the OnePulse platform.