Lois Fearne

The Marketing Pulse: Why influencer marketing in 2025 needs a rethink

Influencer marketing in 2025 is facing a trust crisis. Discover what consumers want now and how your brand can build credibility.

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Lois Fearne

The simplicity test: How to check if your campaign really lands

Check if your creative really lands. Run a simplicity test with OnePulse to see if your campaign messaging is clear, memorable, and ready to launch.

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The Marketing Pulse: Why influencer marketing in 2025 needs a rethink

Influencer marketing in 2025 is facing a trust crisis. Discover what consumers want now and how your brand can build credibility.

Jun 10, 2025
Christmas flat lay collage featuring hands tying a red ribbon on a fir wreath, three dogs sitting by a decorated Christmas tree, festive front door wreath with pinecones and cinnamon sticks, boxed colorful baubles, wrapped presents labeled with country names like France and Italy, and a decorated Christmas tree with dried oranges and baubles.

Marketing Pulse: How UK consumers are thinking about Christmas 2025 (and what brands can learn)

Discover how Brits are prepping for Christmas 2025: from budgeting and shopping habits, loyalty stacking, and marketing tactics you need now.

Jul 15, 2025
three survey cards titled "Take me back," "Rethinking influence," and "Red wine salt," each with 1000 responses.

The US Monthly Pulse Newsletter: July 2025

🥒 Pickle ramen, red wine salt & proffee. Here’s what consumers really think.

Jul 03, 2025
Three OnePulse cards displaying real-time consumer insights, each with an image and 1000 responses.

The Monthly Pulse Newsletter: July 2025

🥪 Pudding or posh sarnie? Brits weigh in. Plus what’s going on with Aldeh and the shift in influencer trust? Get the insights here!

Jul 03, 2025
A collage of nostalgic items including vinyl records, a Capri Sun pouch, VHS tapes, old mobile phones, and water balloons—iconic visuals tied to nostalgia marketing.

The Marketing Pulse: The power of throwbacks

Nostalgia is everywhere in marketing right now. But are consumers connecting or tuning out? We surveyed over 1,000 Americans to see what’s working and what’s not.

Jun 27, 2025
A vibrant mix of food and drink elements including colorful beverages, pistachios, citrus, popcorn, a podcast microphone, and a grocery shopper—illustrating NPD food and drink summer launches for 2025.

The Marketing Pulse: May 2025

What makes a new product actually stand out? In a world of scrollable sameness, we asked thousands of Brits and Americans which products really caught their eye and why.

May 12, 2025
Three colleagues in a casual meeting room with laptops and notes, discussing consumer sentiment insights in front of a brick wall and indoor plants.

Consumer Sentiment: What it is and how to measure it

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Apr 25, 2025
Woman examining a shampoo bottle in a supermarket aisle, representing DIY consumer insights research.

DIY consumer insights: Understand what your audience really thinks

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Apr 25, 2025
OnePulse Pulse Editor with a pop-up showing mobile and browser preview options

OnePulse Labs: Q1 2025

Discover the latest updates on the OnePulse platform.

Apr 10, 2025
Collage of various brand-related images including a glass of red drink, ALDI storefront, Ford steering wheel, creamy white texture, TikTok logo, and McDonald's Happy Meal boxes

The Marketing Pulse: April 2025

What makes a marketing campaign actually stand out? In a world of scrollable sameness, we asked thousands of Brits and Americans which campaigns really caught their eye and why.

Apr 07, 2025