The simplicity test: How to check if your campaign lands
Here’s the thing about campaigns: they don’t live in meeting rooms.
They don’t get the luxury of a 30-slide setup, a strategist’s narrative, or a creative director explaining the big idea. Campaigns live in the wild.
They live in distracted seconds on the Tube escalator, a three-second TikTok swipe, a billboard spotted on the school run, or a Spotify ad half-heard between songs.
And in those seconds, all your strategy, copywriting brilliance, and design craft boils down to one question: Do they get it?
That’s where the simplicity test comes in. And with OnePulse, you can run one in minutes.
So, what’s a simplicity test?
Think of it as your clarity gut check before you hit “launch.” A simplicity test strips your creative back to one thing, the core line, the key visual, or the bold claim, and asks whether it actually lands with your audience.
With OnePulse, it couldn’t be easier to do:
- Upload an element: A line, a visual, or a claim.
- Ask your audience: Does it make sense? Does it resonate? Will it stick?
- Get answers in real-time: In 10 minutes, you’ll know whether it works or needs rethinking.
It’s the difference between hoping your creative is clear and knowing it is.
Why OnePulse works well for a simplicity test:
OnePulse helps keeps research practical, fast, and true to real-life conditions, exactly what’s needed to check whether your campaign is landing as intended.
📱 Mobile-first, real-world conditions
Creative doesn’t get tested in quiet rooms, it gets consumed around distractions. OnePulse replicates that environment so you know whether your message cuts through alongside Reels, emails, and WhatsApp notifications.
⚡ Fast enough for real deadlines
Campaign timelines can be brutal. Traditional research takes weeks, by which time you’re already live. OnePulse delivers results in minutes, so clarity checks fit into your workflow.
🗣 Honest feedback, no sugar-coating
Focus groups and stakeholder reviews can often soften the truth. The OnePulse community doesn’t. If your headline is confusing, they’ll tell you. If it’s sharp, memorable, and clear, you’ll hear that too.
🔁 Flexible to fit how you work
Need a quick gut check on a social caption? Easy. Want to compare outdoor headlines? Done. Testing audio scripts, email subject lines, or a new product tagline? All possible. OnePulse flexes to however you’re working, whether light-touch or in-depth, digital or offline.
Ready to give it a go?
The best campaigns aren’t just clever or beautiful. They’re understood. A simplicity test is your safety net. Before you spend on media, you’ll know whether your message is clear, resonant, and memorable.
👉 Get in touch or sign up today and send your first simplicity test for free*.
*You will receive 50 free credits upon sign-up.
