Frequently Asked Questions

Have a question about OnePulse? Check out our FAQ below.

The Story

How did you come up with the idea for OnePulse?

The idea for OnePulse was cooked up in a pub in the wake of a shocking election result a few years ago. Over pints, our founders considered how useful it would be to be able to text a few thousand people and ask them why they’d voted the way they did.

Enter, OnePulse.

What’s coming up next for OnePulse?

There’s a lot of exciting stuff coming up in the next year or two; we’re talking machine learning, demographic quotas, predictive profiling, and so much more  on the way. We’re also all about making feedback matter, so please let us know if there’s anything you’d like to see as we improve your OnePulse platform.

The Functionality

How many questions can I ask?

Each Pulse includes up to 3 questions. If you’ve ever completed an online survey, you’ll know that after 5 questions attention can drop off pretty rapidly. The Pulse’s bite-size format that fits neatly into mobile is designed specifically to combat attention fatigue. And if you have more questions to ask, you can send follow up Pulses to the same group of people.

How many demographics do you recommend I choose per Pulse?

We have 60+ demographics to choose from, and we allow you to attach up to 6 filters to each Pulse. Select individual values (i.e. males, people under 25, dog-owners, etc.) to refine your respondent pool, or select a full demographic to compare results by value.

How and when should I use the different answer options available?

We understand it can get a little tricky when answer options aren’t immediately obvious. Especially when there’s 8 to choose from.

Hopefully our Getting Started on OnePulse Guide can give you a bit more direction.

Download our guide here.

How can I analyse free text responses?

We have partnered with Google DeepMind to supply both sentiment analysis and a word cloud which collate all of the answers to our free text questions, giving you valuable insights at a glance.  Alternatively, you can export a .csv of raw data to dive deeper into your responses.

Can answer options be randomised?

Always. Select the ‘Shuffle’ option to the right of the answer type options when inputting questions.

Want to shuffle some options, but not others? After shuffling, you can click the lock symbol beside any answer to anchor it in place.

How can I add images or links to a Pulse?

When creating your Pulse, you can add links and images to any question by clicking the respective symbols to the right of the question entry field. Any videos are embedded into the Pulse, and respondents are required to view whatever you link to before they proceed with their answers.

What is the difference between Public and Private Channels?

A public channel is created by OnePulse to allow you to target respondents based on attitudes and behaviours. As a registered OnePulse user, you have access to all of OnePulse’s public channels, like ‘Parenting’ or ‘High Street Fashion’. Once you have selected a public channel, you can filter that channel by demographic to reach the people you need answers from.

A private channel is created exclusively for you to speak to the same group of people on a regular basis. Once you’re ready to Pulse your audience you can apply demographic filters to learn even more about them. These channels are only accessible from your account and will not be visible within the OnePulse app, unless you want them to be.

Private channels are available to organisations on our subscription packages, get in touch with your account manager to learn more.

The Data

How do I work with the data after my Pulse is complete?

For a top-line breakdown of your data, we’ve created a handy ‘filter’ option on the dashboard itself. Simply toggle on the demographic of your choice and enjoy a view of responses filtered by segment. You can also download handy results charts in .png format to use wherever you want.

For a fuller breakdown, you can download a full raw data export or a summary data export, which aggregates responses at the demographic level. Simply click ‘Export’ in the right-hand corner of the dashboard to download results in .csv format.

How long does it take to get my results back?

Typically, you can get responses from a representative sample of 1000 people in less than an hour. This is somewhat variable, depending on how many people you want to speak to and how niche the audience is. As you get more granular, response times tend to increase.

How credible is the data?

The credibility of our data is grounded in a few things:

  • Our community’s engagement. Our in-house editorial team engages users daily with unpaid Pulses covering topics from politics to product launches and film premieres. This means that we’re more closely aligned with lifestyle apps than market research ones, and Pulses are about more than earning a couple of quid a week.
  • What happens behind the scenes. Our development team’s algorithm monitors and reviews each respondent for dwell-time and straight-lining, and we attribute a validity or confidence rating to each of our users. If we’re unconfident about the a respondent, they won’t receive many or any paid Pulses.
  • Research best practice. We’ve implemented techniques like progressive profiling, trap-door questions, and degrading demographics within our community to make sure each respondent is who they say they are and is answering honestly.

If you’ve got any questions about the above, we’re only an email away.

Can I get a nationally representative sample?

We work to provide highly relevant panels of people with specific interests or attributes, and the ability to quota respondents based on demographics is an option that’s on its way very soon. Currently, each Pulse is not nationally representative.

If you’re in need of quotas or representative samples, we’ve got ways to help you right now. To learn more, get in touch with your account manager.

The Audience

Where does OnePulse have active communities of respondents?

At the moment, OnePulse has representative communities of real people across the UK and the USA, but we’re quickly growing our global communities… If there’s a particular region you’d like to access, get in touch to find out more.

Where do your app users come from?

The people on the OnePulse app come from all over the UK and the USA. The majority of our users come to us organically; through word of mouth and the App Store/Google Play Store. Our in-house marketing team also runs acquisition campaigns to top up our users as needed.

What does the OnePulse community look like as a whole?

The OnePulse community is 70,000+ app users and growing, with 55% to 45% split between men and women, respectively. Approximately 63% of the people on the app are aged between 16 and 35, and 50% live in urban centres across the UK and USA. Please get in touch for a full breakdown of our community by demographic.

Why do people respond to Pulses?

There are three main reasons that our community responds to Pulses: they allow them to learn new things, earn extra pocket money, and get their opinions heard by brands and businesses that care. Why not check out our app for yourself to see what all the fuss is about?



Why do people respond to Pulses so quickly?

Respondents that qualify for a Pulse get notifications to their mobile right away. So when they get a ping, they know that now’s the time to give their opinion.

We know things move quickly, but once someone swipes into a Pulse their spot is saved, so they can take their time responding to the questions.

Your Account and Pricing

How can I get support from the OnePulse team when creating questions?

Feel free to give our office a ring at +44 (0) 208834 3467, or get in touch with your account manager via email or phone. We’re happy to help you craft your Pulses, explain different use cases for our product, or discuss your organisation’s needs to make sure you’re on the best possible deal.

Can I have more than one login for my account?

Yes. To add other members of your team to your OnePulse account simply head over to your account profile, click on ‘user management’ and select ‘add new user’.

*This feature is only available to clients on our subscription plans.

How does pricing work at OnePulse?

However you use OnePulse, we have a payment plan to suit you: you can use the platform on a PAYG basis, purchase discounted credit packs on a per-project basis, or sign up to a subscription if OnePulse is part of your regular process. For more information, check out our pricing page.

Why are prices displayed in US dollars?

We have recently launched our business in the US, and our prices have followed suit. We offer real-time conversion of the USD ($)  prices into GBP (£) so that you can see a current market estimate of our prices in pounds, but payment will be taken in USD.

Can I get invoiced for my OnePulse credit?

We are able to invoice for any of our discounted credit packs or subscriptions. Please get in touch with your account manager to discuss payment or discounted credit.


Everything you need to know about OnePulse’s subscription plans.

How can I pay for my subscription?

You can pay directly with a Visa or Mastercard credit card, direct debit, or invoice/standing order. For more info on setting up a standing order, please get in touch with your account manager.

What do I pay?

You pay for both a monthly license fee and response credits.

How am I billed?

Annual subscriptions can be paid upfront. If you’d like to be billed monthly,  you can be billed automatically for that month’s fee, and again on the same date each month thereafter, by adding a credit or debit card to the platform.

What are OnePulse’s payment terms?

We have 14 day payment terms.

Are response credits included in my plan?

Credits are not included in subscription plans. However, each plan offers a reduced cost per response, with even greater discounts for buying response credits in bulk.

Our monthly subscription fee gives you access to a host of exclusive features which are not available for non-subscribers. The more advanced the plan, the more features you can access.

What happens to response credits after I purchase them?

All response credits are valid for 12 months from point of purchase.

What if I want to upgrade to a larger subscription plan?

You can upgrade at any time, and as soon as you upgrade, you will get all the benefits of the higher plan.  Just click on the ‘Upgrade Now’ button in the right-hand corner of the Store. A few things to keep in mind when upgrading from one subscription to another:

  • Your billing cycle will not change, we’ll only charge you the pro-rata amount for the billing month that you upgrade within.
  • The following month will be charged at the new subscription rate.

What if I want to downgrade my subscription plan?

If you’d like to downgrade to a lower subscription plan, please get in touch with your account manager who can help to find the best solution for you.

Can I cancel my subscription?

Yes you can, although we hope you won’t want to! Customers on our subscription plans (except Enterprise) are required to give 30 days notice to cancel a subscription.

If you are an Enterprise customer and would like to cancel your subscription, please speak to your account manager.

If I cancel or downgrade my subscription, can you refund me for any credits I haven’t used?

We are not able to offer refunds for credits that have already been purchased. However, if you cancel or downgrade your subscription, any previously purchased credits will remain in your account until their expiry date (12 months after point of purchase).

Any new response credits purchased will be priced at PAYG rates going forwards.

What if you decide to change your pricing?

We will give you at least 3 months’ notice of any substantial changes to our subscriptions. However, we may add new features and functionality at shorter notice to sweeten your deal!

Policies and Programs

Everything you need to know about our policies.

Where can I view your Terms and Conditions?

You can read through our Terms and Conditions here.

Where can I view your Privacy Policy?

You can read through our Privacy Policy here.

Where can I view your Service Level Agreement?

You can read through our Service Level Agreement here.

Where can I view your Acceptable Use Policy?

You can read through our Acceptable Use Policy here.

Want to know more?

Got another question? Want help crafting Pulses, understanding how OnePulse works, or making sure you get the best deal? We’d love to hear from you. Click below to get in touch.

Alternatively, give us a call on +44 (0) 208 834 3467