Product
Resources

Proposition & Concept Testing

Quickly evaluate the viability of new ideas. Compare and contrast the appeal of different concepts in minutes.

Let's Talk
to A/B test different concepts.
data to improve a product concept.
to tap into consumer opinions frequently.
to understand how consumers behave.

I want |

Just invest on good ideas

Learn what consumers are most interested in and how they behave early on so that you only spend your time and money on the best propositions. 

What is your go-to sandwich order?
Ask a question
Turkey
Option 1
Ham
Option 2
Add another option
What kind of bread do you prefer with a turkey sandwich?
Ask a question
Sourdough
Option 1
Potato
Option 2
Add another option
Are you willing to pay extra for avocado on a sandwich?
Ask a question
Yes
Option 1
No
Option 2
Add another option

Begin validating your propositions and product concepts today

Make decisions backed by consumer data

Tap into consumer opinions at different stages of the product development cycle – from initial idea generation to design, testing and more.

Get quality insights as you iterate

Feel confident that you’re creating a product that will resonate with consumers by sending short surveys each time you make a change to a concept. 

Dig deeper into consumer opinions

Ask follow-up questions to the same group of consumers in order to understand their point of view in more detail and de-risk your decision-making process. 
What is your go-to sandwich order?
500
Out of 500 responses
14:00Tue, 15 Nov
Duration
11 minutes, 54 seconds
15:00Tue, 15 Nov

“We’ve been using OnePulse regularly for the last couple of years. It has allowed my team to make decisions and validate assumptions at a speed we never thought possible. It’s changed the way we do business.”

– Head of Shopper Insights, Marks & Spencer

marks-spencer