Proposition & Concept Testing
Quickly evaluate the viability of new ideas. Compare and contrast the appeal of different concepts in minutes.
to A/B test different concepts.
data to improve a product concept.
to tap into consumer opinions frequently.
to understand how consumers behave.
I want |
Just invest on good ideas
Learn what consumers are most interested in and how they behave early on so that you only spend your time and money on the best propositions.
What is your go-to sandwich order?
Ask a question
Turkey
Option 1
Ham
Option 2
Add another option
What kind of bread do you prefer with a turkey sandwich?
Ask a question
Sourdough
Option 1
Potato
Option 2
Add another option
Are you willing to pay extra for avocado on a sandwich?
Ask a question
Yes
Option 1
No
Option 2
Add another option
Begin validating your propositions and product concepts today
What is your go-to sandwich order?
500
Out of 500 responses
“We’ve been using OnePulse regularly for the last couple of years. It has allowed my team to make decisions and validate assumptions at a speed we never thought possible. It’s changed the way we do business.”
– Head of Shopper Insights, Marks & Spencer