Frequently Asked Questions

Have a question about OnePulse? Check out our FAQ below.


How many questions can I ask?

Each Pulse includes up to 3 questions. If you’ve ever completed an online survey, you’ll know that after 5 questions attention can drop off pretty rapidly. The Pulse’s bite-sized format that fits neatly into the palm of your hand and is designed specifically to combat attention fatigue.

What if I have more questions to ask?

It’s easy! You can use our instant retargeting feature send follow up Pulses to the same group of people, so you dig deeper.

How can I create my ideal target?

We have 70+ demographics to choose from, and we allow you to attach up to 6 filters to each Pulse. Select individual values (i.e. males, people under 25, dog-owners, etc.) to refine your respondent pool, or select a full demographic to compare results by value.

I’m not sure which answer option to use.

We’ve got your back! Here’s a quick guide on writing top-notch Pulses. We’ve also included some handy tips on question types and when to use them.

How do I randomize answer choices?

Select the ‘Shuffle’ option to the right of the answer type options when inputting questions. Want to shuffle some options, but not others? After shuffling, you can click the lock symbol beside any answer to anchor it in place.

Can I add images or links to a Pulse?

Yes! This is a great way to test messaging and creative. When building your Pulse, you can add links and images to any question by clicking the respective symbols to the right of the question entry field. Any videos are embedded into the Pulse, and respondents are required to view whatever you link to before they proceed with their answers.


How credible is the data?

The credibility of our data is grounded in a few things:

  • Our community’s engagement. Our in-house community engagement team engages users daily with Pulses covering topics from politics to product launches and film premieres. This means that we’re more closely aligned with lifestyle apps than market research ones, and Pulses are about more than earning a couple of quid a week.
  • What happens behind the scenes. Our development team’s algorithm monitors and reviews each respondent for dwell-time and straight-lining, and we attribute a validity or confidence rating to each of our users. If we’re unconfident about the a respondent, they won’t receive many or any paid Pulses.
  • Research best practice. We’ve implemented techniques like progressive profiling, trap-door questions, and degrading demographics within our community to make sure each respondent is who they say they are and is answering honestly.

If you’ve got any questions about the above, we’re only an email away.

How long does it take to get my results back?

Typically, you can get responses from a representative sample of 1000 people in less than an hour. This is somewhat variable, depending on how many people you want to speak to and how niche the audience is. As you get more granular, response times tend to increase.

How do I work with the data after my Pulse is complete?

For a top-line breakdown of your data, we’ve created a handy ‘filter’ option on the dashboard itself. Simply toggle on the demographic of your choice and enjoy a view of responses filtered by segment. You can also download handy results charts in .png format to use wherever you want.

For a fuller breakdown, you can download a full raw data export or a summary data export, which aggregates responses at the demographic level. Simply click ‘Export’ in the right-hand corner of the dashboard to download results in .csv format.


Where does OnePulse have active communities of respondents?

At the moment, OnePulse has representative communities of real people across the UK and the USA, but we’re quickly growing our global communities. If there’s a particular region you’d like to access, get in touch to find out more.

Can I get a nationally representative sample?

We work to provide highly relevant panels of people with specific interests or attributes, and the ability to quota respondents based on demographics is an option that’s on its way very soon. Currently, each Pulse is not nationally representative.

If you’re in need of quotas or representative samples, we’ve got ways to help you right now. To learn more, get in touch with your account manager.

Where do your app users come from?

The people on the OnePulse app come from all over the world. The majority of our users come to us organically; through word of mouth and the App Store/Google Play Store. Our in-house content engagement team also helps us recruit new users as needed.

Why do people respond to Pulses?

Our community is highly motivated to share their opinion. They love knowing that their voice is making a difference. For them, Being a Pulser is fun, but it’s also powerful. We make it easy to learn, share, and earn cash, anytime and anywhere.

Why do people respond to Pulses so quickly?

Respondents that qualify for a Pulse get notifications to their mobile right away. So when they get a ping, they know that now’s the time to give their opinion. We know things move quickly, but once someone swipes into a Pulse their spot is saved, so they can take their time responding to the questions.

Account and Pricing Info

How can I get support from the OnePulse team when creating questions?

Feel free to get in touch with your account manager via email or phone. We’re happy to help you craft your Pulses, explain different use cases for our product, or discuss your brand’s needs to make sure you’re on the best possible deal.

Can I have more than one login for my account?

Yes. To add other members of your team to your OnePulse account simply head over to your account profile, click on ‘user management’ and select ‘add new user’.

*This feature is only available to clients on our subscription plans.

How does pricing work at OnePulse?

However you use OnePulse, we have a payment plan to suit you. For more information, check out our pricing page or get in touch with your account manager to discuss which option would best suit your needs.

Why are prices displayed in US dollars?

We have recently launched our business in the US, and our prices have followed suit. We offer real-time conversion of the USD ($)  prices into GBP (£) so that you can see a current market estimate of our prices in pounds, but payment will be taken in USD.

Can I get invoiced for my OnePulse credit?

We are able to invoice for any of our discounted credit packs or subscriptions. Please get in touch with your account manager to discuss payment or discounted credit.


How can I pay for my subscription?

You can pay directly with a Visa or Mastercard credit card, direct debit, or invoice/standing order. For more info on setting up a standing order, please get in touch with your account manager.

What do I pay?

You pay for both a monthly license fee and response credits.

How am I billed?

Annual subscriptions can be paid upfront. If you’d like to be billed monthly,  you can be billed automatically for that month’s fee, and again on the same date each month thereafter, by adding a credit or debit card to the platform.

What are OnePulse’s payment terms?

We have 14 day payment terms.

Are response credits included in my plan?

Credits are not included in subscription plans. However, each plan offers a reduced cost per response, with even greater discounts for buying response credits in bulk.

Our monthly subscription fee gives you access to a host of exclusive features which are not available for non-subscribers. The more advanced the plan, the more features you can access.

What happens to response credits after I purchase them?

All response credits are valid for 12 months from point of purchase.

What if I want to upgrade to a larger subscription plan?

You can upgrade at any time, and as soon as you upgrade, you will get all the benefits of the higher plan.  Just click on the ‘Upgrade Now’ button in the right-hand corner of the Store. A few things to keep in mind when upgrading from one subscription to another:

  • Your billing cycle will not change, we’ll only charge you the pro-rata amount for the billing month that you upgrade within.
  • The following month will be charged at the new subscription rate.

What if I want to downgrade my subscription plan?

If you’d like to downgrade to a lower subscription plan, please get in touch with your account manager who can help to find the best solution for you.

Can I cancel my subscription?

Yes you can, although we hope you won’t want to! Customers on our subscription plans (except Enterprise) are required to give 30 days notice to cancel a subscription.

If you are an Enterprise customer and would like to cancel your subscription, please speak to your account manager.

If I cancel or downgrade my subscription, can you refund me for any credits I haven’t used?

We are not able to offer refunds for credits that have already been purchased. However, if you cancel or downgrade your subscription, any previously purchased credits will remain in your account until their expiry date (12 months after point of purchase).

Any new response credits purchased will be priced at PAYG rates going forwards.

What if you decide to change your pricing?

We will give you at least 3 months’ notice of any substantial changes to our subscriptions. However, we may add new features and functionality at shorter notice to sweeten your deal!

Policies and Procedures

Click the links below to view our standard policies.

Want to know more?

Got another question? Want help crafting Pulses, understanding how OnePulse works, or making sure you get the best deal?

We’d love to hear from you.